poboxes
Many companies do not know how to communicate online. You can see the boring stuff, spit on their sites. Every company talks about the same thing – how to provide the best customer service, how they produce superior products, and on and on. Do not report a thing and worst thing is that even against the competition!
When your professional website you represent, it does not hurt to show some personality. One way to inject more personality to your business website is to reveal. When your prospects and customers see your website, you want to know you. When you want and trust is more likely to do business with you.
Why Why? We are individuals and want to do business with people we love and trust. There is a nameless face fewer entities!
If we are to rewrite or redo the content your site, here are some questions to help you communicate your personality.
You do your business?
Tell us what your company did for us. Why you must buy what you sell or supply? What product or service is only offered? Why is it unique?
When your business is?
It is the World Wide Web and organizations can be located anywhere. Give your business location, as city / town, state and country. Do not shorten and assume everyone knows what it represents. For business reasons of credibility, use of good management rather than an address lockbox. We used a POBox Back to the top, but I learned to their cost that was unfavorable. POBox look suspiciously like something to hide, even when 're a legitimate company. Most courier services do not deliver to PO boxes!
Who are your customers?
This gives the user an idea of what the web clients of the industry or company have been issued. If you're lucky, you have a couple of celebrity clients to write about what helps you establish your credibility and reliability.
How long have you been in business?
If you just started your business, saying they are. If you've been long enough, they tell us too.
What is your business philosophy?
Here you can add your own "voice" or personality. Why start now? If you have a story to tell his story. I love people stories!
Who are the founders and the people behind this company?
Many sites hide their founders too well. Why? If you is a real business, you should be proud to associate with your company. So go ahead and describe your CEO or founders. Tell us what you have done before, the range of experiences, their skills and perhaps a little history on how the company was founded.
When you have answered the questions above, you are ready to write the content of your website.
Finally, when writing, keep your writing free of jargon. If in doubt, use simple words. The key is to make your content understandable for all levels of web site visitors and will shine through!
Nic Sim is the owner and founder of http://www.RedboxStudio.com – a web design firm dedicated to helping solo professionals and small businesses go online affordably and successfully. To view his design portfolio, visit http://www.redboxstudio.com/portfolio.php
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